TURINTIR

SIGNAL — MARKETING & GROWTH SEARCH INTELLIGENCE

Find the marketeryour growth modelactually requires.

SIGNAL translates your business model, buyer and growth motion into a search definition—then maps the talent market and returns an evidence-backed shortlist.

See how SIGNAL works

BUILT FOR MARKETING, AUDIENCE & GROWTH TEAMS

The right search starts with the growth problem—not the title.

Marketing titles travel badly across business models. SIGNAL defines the buyer, motion, economics and work first—then searches the environments where that experience was built.

FROM COMMERCIAL CHANGETO APPROVED SEARCH DEFINITION
ILLUSTRATIVE MANDATEB2B SAAS · MOVE UP-MARKET
BUSINESS PROBLEM

Move from early-market tractionto repeatable enterprise growth.

The hiring brief starts with the commercial change—not a familiar title.

OPERATING CONTEXTHIGHER ACV · LONGER BUYING CYCLE · MULTI-STAKEHOLDER BUYER GROUP · LIMITED CATEGORY AWARENESS

BUSINESS PROBLEM

Move from early-market tractionto repeatable enterprise growth.

The hiring brief starts with the commercial change—not a familiar title.

OPERATING CONTEXTHIGHER ACV · LONGER BUYING CYCLE · MULTI-STAKEHOLDER BUYER GROUP · LIMITED CATEGORY AWARENESS

WHY MARKETING SEARCH BREAKS

The same title can describea completely differentgrowth job.

A title hides the operating system. SIGNAL compares the conditions that make experience relevant.

OPERATING LENS

One title. Three different growth systems.

SIGNAL compares the conditions behind the title before it defines the search.

01BUYERWho has to trust and decide?
02MOTIONHow does demand become revenue?
03SYSTEMWhat must the hire build?
PLG SAASActivation → usage → expansion
ENTERPRISE B2BTrust → pipeline → sales alignment
ECOMMERCEAcquisition → margin → retention

OPERATING LENS

One title. Three different growth systems.

SIGNAL compares the conditions behind the title before it defines the search.

01BUYERWho has to trust and decide?
02MOTIONHow does demand become revenue?
03SYSTEMWhat must the hire build?
PLG SAASActivation → usage → expansion
ENTERPRISE B2BTrust → pipeline → sales alignment
ECOMMERCEAcquisition → margin → retention

ILLUSTRATIVE CANDIDATE CLAIM · NOT A TURINTIR CUSTOMER RESULT

REPORTED CLAIM

+300%

PIPELINE GROWTH

A headline starts the investigation. It does not prove fit.

WHAT THE NUMBER LEAVES OUT

HOVER A CONDITION

02 / Definition

What actually grew?

Marketing-influenced qualified pipeline

Pipeline—not closed revenue, and not solely marketing-sourced demand.

PARTIAL
REPORTED NUMBER → OPERATING CONTEXT →HUMAN VERIFICATION

WHEN THE GROWTH PROBLEM IS CLEARER THAN THE JOB TITLE

The growth problem
defines the search.

Hover a growth problem to see the talent market it opens.

YOUR GROWTH PROBLEM

Move up-market.

The buyer, contract value and sales cycle all change.

SIGNAL OPENS THE SEARCH TOWARDEnterprise demand builder

Buying group · long cycle · sales alignment

YOUR GROWTH PROBLEM

Move up-market.

The buyer, contract value and sales cycle all change.

SIGNAL OPENS THE SEARCH TOWARDEnterprise demand builder

Buying group · long cycle · sales alignment

THE SIGNAL SYSTEM

Give SIGNAL the growth problem.It builds the search around it.

Four steps turn a business change into an evidence-backed shortlist.

SIGNAL / GROWTH SEARCH INTELLIGENCEAPPROVED CONTEXT → EVIDENCE-BACKED SHORTLIST
02 / OPERATING PHASE

Translate the problem into work and proof.

Separate the title from the decisions and systems the hire must own.

  • 01Work and decisions to own
  • 02Systems to build
  • 03Evidence to verify
DECISION MATERIALAPPROVED CAPABILITY MODEL

Business change → search definition → evidence-backed shortlist.

HUMAN APPROVAL AT EVERY EXTERNAL STEP

DECISION-READY OUTPUT

A shortlist built around your growth reality.

  1. 01

    Approved growth mandate

    A shared definition of the commercial problem, operating context, required ownership, constraints and evidence before search begins.

  2. 02

    Talent market landscape

    Direct comparables, adjacent environments, role archetypes and candidate pathways where the required capability is likely to exist.

  3. 03

    Calibrated shortlist

    Candidates ordered by contextual comparability to the approved mandate—not by title recognition or generic marketing prestige.

  4. 04

    Candidate evidence dossiers

    Sourced facts, supported inference, dependencies, open gaps and questions prepared for human verification.

DIFFERENT GROWTH PROBLEMS REQUIRE DIFFERENT OPERATORS

SIGNAL distinguishes the work behind the marketing title.

Hover a model to see what it owns and how SIGNAL proves it.

EVIDENCE BEHIND THE METRIC

A number is a clue. Context turns it into evidence.

Hover a condition to see how a reported result becomes decision material.

ILLUSTRATIVE CANDIDATE CLAIM · NOT A CUSTOMER RESULT

RAW CLAIM+64%

reported pipeline growth

The number starts the investigation. It does not establish fit.

CONTEXT / 01

Did the result start at meaningful scale?

€1m → €1.64m · 12 months

SIGNAL READINGComparable scale

Starting point and period are supported.

SUPPORTED
Headline metric → operating context →decision material.

HUMAN CONTROL

SIGNAL researches. People decide.

SIGNAL makes the evidence visible. People approve, verify and decide.

SIGNAL

Researches and structures evidence.

  1. 01Interpret the mandate
  2. 02Map the market
  3. 03Structure the evidence
PEOPLE

Judge context and decide.

  1. 01Meet the person
  2. 02Test credibility
  3. 03Make the decision
01 / Explain

Evidence made visible.

SIGNAL separates what is known, inferred and still open.

SOURCED FACTEvidence attachedSUPPORTED INFERENCEReasoning visibleOPEN EVIDENCE GAPHuman question required
OUTPUT / EXPLAINABLE RECOMMENDATION

SIGNAL prepares the evidence. People keep the decision.

ONE AGENT. MULTIPLE RECRUITING ENVIRONMENTS.

Built for everyone responsible for finding the right marketing operator.

01

Founders, CEOs & marketing leaders

Turn the growth problem into a search that reflects the company’s actual market, customer and operating reality.

02

Talent & recruiting teams

Search specialist marketing talent with a deeper understanding of roles, evidence and transferable experience.

03

Recruitment & search firms

Expand marketing search capability while preserving recruiter judgment, candidate relationships and client ownership.

SIGNAL / AVAILABLE NOW

Bring the growth problem. SIGNAL finds the people equipped to solve it.

Use SIGNAL when an impressive title or headline metric is not enough to identify the right marketing operator.

SIGNAL / FREE ONE-DAY PILOT

One role. One free SIGNAL day.

Give SIGNAL one real role and we run one research cycle around your brief.
You see exactly what it returns — with no paid commitment.

HIRING PROBLEM · STEP 1 OF 2

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